GreenAds - Bringing Democracy and Sustainability to the Marketplace
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FAQ

Q. WHY GREENADS?


A.
1. Support donation-based sites in a more interactive way

2. Community-vouched products means higher quality products, and ethical business practices

3. GreenAds can allow publishers to generate higher revenues than donation-based models while maintaining content integrity

4. GreenAds encourages users to purchase goods and services with socially-conscious values


Q. HOW DOES GREENADS WORK?

A. GreenAds is a platform that delivers online ads to your website in a democratic way:

a. Anyone can submit and edit products
b. Anyone can vote products up
c. ProductScore algorithm builds top product pool
d. Publishers display ads and receive back donations from vendors


Q. HOW CAN I SUBMIT A PRODUCT?

A. Use this simple form on the GreenAds website (note: a GreenAds user profile is required to submit products). The form asks some quick questions about the company, the product(s), and its eco-friendliness – such as whether it can be recycled, reused, came from a sweatshop, is certified organic, pays fair wages, etc. Information for assessing each of these claims is also provided if needed. An email is then automatically sent to the product manufacturer.


Q. IS THE PRODUCT DISTRIBUTOR NOTIFIED?

A. We send an email to distributors informing them of the submission and allowing them to opt out immediately if they so choose.


Q. HOW IS THE GREEN-SCORE CALCULATED?

A . The submitted product goes into a pool of other submitted products, waiting for other users to come and check it out. Users can re-evaluate the ‘Greenness’ of the product and vote it up or down. A critical threshold, using an open algorithm, determines if the product reaches the next stage in the process. The algorithm is loosely based on the following criteria:

mean green score * upvotes * user/distributor weights


Q. HOW CAN I GET MY PRODUCT INTO THE POPULAR POOL?

A. Once the set critical threshold has been met, the product is moved into the ‘popular’ pool of products. From here, sites displaying GreenAds banners will start to display this ad on their site.


Q. HOW CAN I GENERATE INCOME FOR MY WEBSITE?

A. Display GreenAds’ community-vouched ads on your website. When a user clicks on an ad, an intermediary page is loaded which explains to the consumer how GreenAds works. A preview of the product is displayed along with an explicit request for the consumer to tell us if they purchase anything on the website they are proceeding to. They do not need to be a registered member of GreenAds to do this – all we ask is that they tell us their email and provide a purchase amount. This step is skipped if the vendor has installed the tracking code.

Next, the following process begins:

a.) The consumer is emailed, summarizing their transaction and explaining the benefits of GreenAds.
b.) The vendor is emailed, similar to an invoice, describing the transaction as submitted by the user. They can approve, edit,
or deny the details.
c.) Should an unresolvable discrepancy arise during this process a GreenAds moderator can be summoned to verify electronic receipts.
d.) Payments received are sent to the publisher


Q. I STILL DO NOT GET IT!?

A. GreenAds is similar to Del.icio.us but users submit tagged products instead of tagged web pages. It is similar to Digg because anyone can vote on products, and it is similar to Adsense because discrete advertisements generate revenue for publishers.

 

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